5 Things To Consider When Advertising during the COVID-19 pandemic

There’s never been a more crucial time to message your brand carefully.

The current COVID-19 pandemic has created enormous challenges for all businesses in New Zealand, including those in the advertising and marketing sectors. Businesses are having to change the way they operate, as well as the way they market their products and services.

It is the brands that continue to be present and visible who consumers will remember when the doors open back up and we get back to a ‘new’ normal.

Here are five things all businesses should consider when navigating the tricky waters of COVID-19:

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